Cavalry

What We Do

Cavalry Services and Advice

Research and Strategy

Using politically savvy and sophisticated techniques Cavalry provides guidance in issue positioning that allows clients to succeed in complex environments. Cavalry has one simple goal. Develop and interrupt data to provide clear focus and set the direction for actionable and successful outcomes.

Research and Strategy Capabilities:

  • Brand Strategy

  • Corporate image, brand, and reputation management

  • Issues & Advocacy

  • Consumer & Customer Insights

  • Market & Communication Strategy

  • Campaign Strategy Development and Tracking

  • Culture Change Research

  • New Product & Service Innovation

  • Segmentation and persona development.

 
 

Planning

During planning, a consultative test and learn strategy is developed utilising proven outputs, media science and analysis. This allows us to develop a strategy to reach, test, persuade and motivate our core target audiences.

Planning Capabilities:

  • Agnostic connection strategy development and implementations

  • Media planning

  • Stakeholder management

  • Local Area Market (LAM) engagement

  • Sponsorship assessment and recommendation

 

Create

We believe in building creative platforms that drive  brand consistency across all medias and over time.

We strive to create brand assets that can be continuously utilised to maximise recognition over the fragmented media landscape. This is even more important when a brand needs to stretch across borders and languages.

We believe that once a creative platform is established it should have the ability to evolve with time, and build valuable equity.

Above all, consistency is the currency.

Create Capabilities:

  • New corporate and brand logo design
    and livery development

  • Creative brand platforms

  • Agnostic, media neutral  advertising campaigns

  • Internal comms

  • Earned media and PR campaigns

 

Make

No matter how good the idea, work that truly works demands brilliant execution. 

We have had the privilege of making some of Australia’s most influential and memorable advertising communications. Our ability constantly evolves and we strongly believe in collapsing, but not compromising, often arduous processes to deliver the best result in the most effective and timely manner possible. 

We always start with the end in mind and devise all production
to deliver required material promptly.

Make Capabilities:

  • Websites

  • Ecommerce environments

  • Digital and social content long and short

  • TVCs

  • Print / outdoor

  • Retail point of sale
    (digital and static)

  • Documentaries

  • Feature films

 

Pitch Consultancy

With vast experience in the marketing and agency industries and a diverse array of involvement in some of Australia’s most influential advertising campaigns, our knowledge of this sector is unrivalled. 

Cavalry utilises a hybrid pitch consultancy model whereby we act as both an advisor and a connector. This enables us to understand and communicate the needs and wants of a company both creatively and strategically in a manner that attracts the perfect agency suitor. Consider us your agency ‘matchmaker’. A necessary aid to find that glove-like fit

Pitch consultancy capabilities:

  • Development of initial brief, ensuring we are fully understand what the client is expecting and wanting form their agency partner

  • Logistical organisation of the pitch process 

  • Mediation of pitch processes 

  • Creative and strategic advisory 

  • Reviews of agency pitch processes

Facilitation

We provide independent, agnostic facilition of strategy and corporate sessions allowing for better outcomes.

Over the past 5 years for have facilitated at conferences and corporate planning sessions and work with a number of clients at their quarterly and annual planning sessions.

Our extensive experience in stakeholder management brings a balance to a group that may consist of various personalities.